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Occupational Research

Occupational research has long been one of my fields of expertise,
dating back to the mid 1980s when I began conducting occupational
outlook surveys as part of the State/Local Cooperative Labor Market
Information Program. I was also an integral member of the State of
California's Technical Workgroup that designed the California
Cooperative Occupational Information System (CCOIS). Then I continued
to manage
CCOIS occupational research programs for local partners for more than
ten years. I also coordinated two pilot O*NET projects, one of which involved
survey and focus group research on emerging occupations. (O*NET, a
U.S. Department of Labor initiative, is the nation's most
comprehensive source of data on occupational and worker
characteristics.)
Besides large-scale occupational research, many organizations have
contracted with me over the years to conduct small-scale occupational
research. This is where research may be conducted formally or
informally for one or more occupations. This research may focus on
compensation, supply & demand, skills, career pathways, or any number
of data elements identified as a priority. No matter the scale of the
project, research methods may include employer surveys, focus group
discussions, interviews with subject matter experts, or
analyzing/using existing data.
The purpose of occupational research depends on the client's needs.
Workforce development boards, as well as schools and training
providers, may need information to help them identify occupational
areas where there are major workforce development challenges or
opportunities. A private company may be interested in identifying job
tasks and appropriate hiring requirements for certain positions. Or
they may be interested primarily in compensation data that can be used
to help determine competitive wages and benefits. Even reviewing and
updating job descriptions is occupational research - if done properly.
Another purpose of occupational research is to develop content for
career information delivery systems.
When appropriate, I also advocate utilizing profiles of
"real people" to help communicate the personal side of a career
choice. For career exploration purposes, the ideal is a combination of sound statistics and
descriptive information, along with the personal information
and perspective of real people who work in those career fields.
See sample report in pdf format:
North Bay Counties
Occupational Outlook Report (2.7MB)

See sample report in pdf format:
Monterey Bay Occupational
Outlook Report (2.6MB)
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